Social media is increasingly becoming more and more of a necessity when trying to market any organization, product, or idea. By the means of Twitter, Facebook, and blogging, we have created a way to reach a very diverse amount of people around the world in a short amount of time.
Hireland has been using Facebook as its primary mode of gaining attention and support from all over. In just a few weeks we were able to gather over 1000 supporters who have been giving us feedback and positive outlooks on our movement. It is interesting how the free and simple act of creating a Facebook for an organization has trumped any other type of media outlet at the moment. In the past it would take a long time and cost a lot of money for organizations to spread the word of a new movement via the radio or television. Today social networking has allowed us to send the page around to numerous amounts of people fairly effortlessly.
Social media in some ways is better than word of mouth because it spreads awareness through views of the page. You do not run the risk that the information about your organization is going to be altered by going around from person to person. However, word of mouth and Facebook work together fascinatingly. In Hireland, we have created our page with all of our information, and also have spread the word to acquaintances to check out our page and give support.
The functions on Facebook have allowed us to gain supporters by inviting people to like the page, and creating events that encourage people to get onboard with supporting us.
The use of social media has very much helped Hireland in the way that we are able to spread the movement around the world with ease. We are gaining supporters from many different places Ireland, England, Germany, United States, the Netherlands, Sri Lanka, and more. Since there are so many people and organizations linked on to Facebook it has become a convenient way to make partners. In our case, Stanley Rapp, a well regarded marketing guru in the U.S is interested in starting up another division of Hireland. He is interested in working with our team of students to do the same thing in the U.S.
Since our group can only meet once a week, Facebook has been a crucial device to keep all of us Irish and American students staying in touch with one another in the interest of the development of Hireland. Social media has allowed Hireland to become what it is, and will most definitely play a large part in the future of the movement.
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